How To Start Social Media Marketing As A Beginner – STEP BY STEP


Create a Fortune asks, “Hey Dan, I started a social
media marketing agency and I need clients. I have no network of business owners. At the moment, I’m cold calling. So, what do you recommend for someone who starts a B to B business?” Create a Fortune, that is a problem, because if you’re starting
a B to B business, you’re starting a social
media marketing agency and you have problems using
social media to get clients, do you see the problem with that? It’s a little bit like, you
are trying to teach someone how to quit smoking and you’re a smoker. Or you haven’t done it. So you might think starting an agency, nothing wrong with starting an agency. But I’m saying is, that
if you haven’t done it, you can’t even do it for yourself, how can you do it for other people? I think that’s an integrity issue. Assuming you have the expertise, assuming that you can do what you do, when it comes to social media marketing, how do you get started? And I know, if you’re watching this, maybe you’re thinking
of using social media to grow your business, to promote your products and services. Let me give you a three-step,
step-by-step formula. Three steps is very simple. Number one: Find out where they are. Find out where your
ideal clients hang out. Where are they? Are they on Linkedin? If you’re selling B to B, I think Linkedin is a very
very powerful platform because there are so many
businesses on Linkedin. If you’re selling B to
C, business to consumer, then maybe Instagram is the way to go, or Facebook is the way to go, or YouTube is the way to go, or Snapchat, or Twitter. Whatever it is that you choose. But you wanna first of all, be very very clear who
are your ideal customers. Who are your ideal prospects
and where do they hang out? Where are they, out of
this vast ocean of internet and this information highway? Where do they spend their time? Figure out first, where
are they hanging out? Find out, where are they? And number two: You want to get in front of them. When I say get in front of them, is, out of all these platforms,
you want to just pick one. One of the worst things that you can do is try to get on all these platforms. You’ve got your Twitter,
you got your Facebook, you got your YouTube,
you got your Instagram, you got your Linkedin,
you try to do them all. When you try to do that, you will fail, a hundred percent, because each channel, each platform has its own uniqueness. You need to market to the
audience very differently. The way you talk to
them is very different. Unless, like me, you’ve grown to the point where you have a pretty big
team to do all these things, when you’re just getting
started, just pick one. Just pick one. Maybe it’s YouTube. Maybe it’s Instagram. Maybe it’s Linkedin. Just pick one platform. And you focus on that platform, and you focus on just mastering and understanding that platform. And you learn everything
you possibly could about that one platform. As you do your marketing,
as you create content, as you add value, you will
learn, you’ll get feedback when marketplace is this working, right? Then you can improve from there. Every single course, let’s say you want to
learn about Instagram, you want to master Instagram, you want to market on Instagram. Get every damn program
course that you could. Read every damn book that
you could on just that, on Instagram. And you master that. And implement the ideas. And you go back and implement. You reflect, learn from
it, and you implement. That’s how you get going
with social media marketing. Don’t try to do them all, right? Jack of all trades, master of none. Number three: It is so simple. You sell them something. What? That’s right. You fucking sell them something. You need to sell something
in exchange of money. You can’t just have social media following and hope that maybe someday
that will turn into money. I have a friend of mine. I won’t name any names. She’s a top, one of the top
ten influencers in Canada, on social media, top ten, like (claps hands) magazines feature her, like top ten in terms of influence. She’s broke, making less
than $30,000 a year. Looks glamorous, looks like there’s a lot of followers, can’t make money. And when I was talking to her in private and she was crying and she’s like “I’ve been doing this,
I’ve been creating content, and people think I’m so successful. I’ve got this massive
social media following. I can’t even pay my rent.” I said, when was the last time you sell something to your audience? She said, “Well I don’t want to sell
anything to my audience. They would think that I’m a sell out. I don’t know if I should sell something. I can’t talk about that. I’m gonna loose my audience.” That is the wrong attitude. The only purpose to be on social media is to bring in business. Some people use social media for pleasure, I think, poor people, broke people, they use social media for pleasure. I use social media for profit. I’m not on social media for pleasure. I am on social media to make a profit, to grow my company, to build my brand. That’s the only sane reason
to be on social media. As a byproduct of that, I get
to impact millions of people. But I don’t loose focus of the fact that I’m using social media as a tool, as a vehicle to grow my
company, period, period. So you need to think about that. What is your intent, what is your outcome? You need to be very clear
that you’re out there. What are you doing instead of
just doing a lot of activities and doing posts and
getting likes and all that. You’ve got to sell them something. If you cannot overcome that, then you have a problem with selling. You’ll always struggle with
making money on social media. You need to combine
social media with closing. And that’s what I do. I teach high-ticket closing. By the way, if you have not attended
my brand new master class click the link below, or somewhere here, I’m gonna have my team put up a link. Join me for a two-hour free master class. I’m gonna go in-depth much
more into high-ticket closing. How do you use some of these things? How do you actually sell
your products and services without coming across
salesy and slimy and sneaky and snake oil salesman? How do you make people
want to buy from you? That’s what I teach. So, let’s review the three steps. Find out where they are, who they are. Number two: Get in front of them. And number three: You sell them something. It’s as simple as that:
one, two, and three. Don’t make it so complicated. Don’t make it so complex. It’s not, right? It is not. Just like fishing. You go where the fish is, here’s the bait, and you get a fish. (claps hands) And you eat. It’s that simple. Find out where they are. Get in front of them. And sell them something. That is it. Comment below if you
have any other questions about social media. And don’t forget to click
the link and join me for my new master class.

100 thoughts on “How To Start Social Media Marketing As A Beginner – STEP BY STEP

  1. 5:06 The only sane reason to be on social media is to make a profit…. holy shit I cannot agree more! After being on twitter a lot these past few years and seeing how toxic it can be I had to stop. Social media is a huge waste of time unless you're using it to make money.

  2. I'm growing in digital marketing world and I wa wondering how to go about it. you simplified my journey. focusing is key.

  3. You are saying the literate opposite of what Gary Vaynerchuk is saying. You both have your points ofcourse but I actually prefer the way Gary motivates his points a lot, I simply don't think that yours make sense, you kind of simply say that it's like this "cuz I know it" and don't really tell us why…

  4. Who has given you such a knowledge .
    I am curious . A person can't develop confidence until he do it and to do anything need confidence .

    How did you come out of cyclic thought. Before your business mind?

  5. Thank you so much sir for such valuable advice. I am a student wanting to learn social Media marketing but didn't know how to start learning. Now I surely know what I need to do to promote my blog and create sales in future.

  6. Hello there,

    Great Video.

    What other hints have you got?

    Right now i'm looking at other good tip videos

    Thanks again

    Have a great day

  7. Dan, I started up a digital marketing agency. Took a four week course on advertising…I can't close a client worth a damn, I can run ads all day every day. But if you can't close a client. You have a problem.

  8. She's broke 30000 dollars a year… WHAT?! I make a third of that and I live very very well, not rich but not broke

  9. Hi Dan love your videos as they are very informative. I do have a question though. I am running the social media for a department store. What would be the ideal budget needed to start an effective campaign on Instagram? Do I need to create videos as they are more likely to be watched? Or do I focus on just images that would be focused on Instagram stories? I need to do all this with a very minimum budget of USD approx 270 which is only for the promotions. This does not include any photoshoot cost. Looking forward to your help. Thanks

  10. Brilliant content Dan.
    I want to do a few one live workshop events in IT, employment, startups. I want a joint venture partner to promote these events in Singapore, Malaysia, UK, Canada and other countries. Can u help?

  11. I will always like you for one thing, Dan, and that is being so straight to the point without mincing words. You're as real as the word gets unlike other people who try to make this course appear complicated. Thank you so much!

  12. 1). Find out where they are who they are
    2). Get in from of them
    3). Sell them something
    Yesss….thank you sir

  13. Dan Lok i want say Thank you so Much for you!

    I just started my business 2 weeks ago on sosisan median(FACEBOOK) Thank you .you are very inspiring me!

  14. If Dan had to pay for all the knowledge he's giving to us for free, he'd be trillions of dollars in debt.
    I always take something useful from these videos even though I'm not into being a closer. He's such a great guide and teacher.
    Keep it up Dan!

  15. Hey Dan
    I really love your content and see you as a mentor. So Iโ€™ll like to know if you only had $300 about 30 hours per week to invest,no marketing or blogging experience what would you do/ invest in (now in 2019) to make money?
    Thx in advance for your answer and awesome contents.๐Ÿ‘๐Ÿผ

  16. Lol, it's the same as starting a Mac Donalds without having burgers. Hoping people will buy your coffee while all they want is a burger. Get your things sorted buddy, or start a different business.

  17. Hi dan iam working with qnet and i realy love this company but i dont have time and not going so well so ineed some help how i can success in this.
    I learned a lot from you and i well learn from you and thanks from my โ™ฅ

  18. I didnโ€™t realize any of these things a year ago Iโ€™ve came so far thanks to Sifu Dan

  19. Loved the 2 hr course,4day,master class,book F u Money if not for this free links and resources!!! Thank you Sifu Dan and Phong Htc for helping me realize I have so much to offer 26 yr of a hott mess tons of lessons learned but none like Iโ€™m learning now

  20. ุงุญู…ุฏ ุงุจุฑุงู‡ูŠู… ุจู† ุงู„ู…ู„ุงุญ says:

    It is possible to translate this video and upcoming videos. Thank you. This contributes to the development of your projects, too.
    Thank you

  21. How can you offer to bring clients to other businesses when you can get them clients for you? ๐Ÿคท๐Ÿพโ€โ™‚ I see many SMMA fail in this…

  22. I started my Facebook page a few weeks ago. I don't have other social media accounts.

    Im focusing and directing all my energy into producing a high level Facebook page of valuable content.

    Im adding colour to the page. Before I get started with marketing.

    Dan I would love to do something similiar to you, and don't have a lot of money to get the right camera, audio, and lighting. But I realised if I don't have those things and wait to have those things. I will never get started. So I just got started and started typing valuable information on the page. In this way the more I research the more I learn. I'm holding my knowledge accountable by posting on my Facebook page. Im learning knowledge everyday just by posting.

    I would like to know what video editing software do you use? I would love to create something similiar.

    Any other great advise you can give?

  23. Thanks Dan! I am exhausted because I am everywhere. Appreciate this very much. Hope u get this message!

  24. If for example…you choose to use linkedIn to attract entrepreneurs…..dont you think you'll still need to use Instagram or Facebook to get them….(and create traffick)??

  25. Before, I am using fb for pleasure but now I am using fb to make money.๐Ÿ˜Š
    I can notice that if my posts are about random things, I get lots of likes and comments but when it comes to my products, 30 is the highest but I received private msgs inquiring and buying my products and that made me realize that likes are not guarantee to make a sale.๐Ÿ˜€

  26. What if my client–a winery, has an established group of customers in the 45 to 60 year age group … but would like to start attracting a younger clientele as well? Does it make sense to do split campaigns much like some of the insurance companies are doing? We've had very good success with the older established market on Facebook. I'm thinking Instagram might be the choice for reaching out to a younger audience. Thoughts? Thank you for your very informative video.

  27. How do I get client for SMMA
    I've been trying to get client. I go to fb page of business and message them but don't get reply.

  28. Another fluff piece that says nothing, hey talk about how much to spend on adverts to get ranks, or how to make a good Tai Lopez type commercial.

  29. I joined online marketing feeling am not good for it but that inspiration made keep moving well now things goes well too since I followed that flow.many thanks man๐Ÿ˜Ž๐Ÿ˜Ž๐Ÿ˜Ž๐Ÿ˜

  30. Thanks for this video Dan, this is REAL !! What you are saying is how things work, but you know better than me this ! Thatยดs why I am watching your Youtube Channel. Thanks for this opportunity!

  31. I love your thoughts. You have inspired me a lot.Thanks. I wish people could comment on my Youtube videos too.๐Ÿ˜ฅ๐Ÿ˜ญ๐Ÿ˜ญ๐Ÿ˜ญ

  32. Thank you, Dan. ๐Ÿ™๐Ÿพ This is hard because I just started a blog and I want to share the posts on social media, but youโ€™re right, I need to focus on getting the blog content up first and learn as much as I can there before moving on to another platform. Again, thank you for sharing your infinite wisdom. โค๏ธ๐Ÿ˜˜โค๏ธ

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