Marnie Simpson’s coloured contact lenses ads are BANNED on Instagram


Marnie Simpson’s coloured contact lens adverts have been banned on Instagram for encouraging ‘unsafe’ buying The former Geordie Shore star, 27, has regularly promoted the cosmetic lenses for iSpyEyes, which are ‘zero-powered’ and ‘non-corrective, especially during Halloween  Marnie will regularly share selfies with different coloured eyes, adding the name of her coloured contact lenses and the company    Banned: Marnie Simpson’s coloured contact lens adverts have been banned on Instagram for encouraging ‘unsafe’ buyingHowever, the Advertising Standards Authority (ASA) have now upheld a complaint that the lenses can only be sold under an optometrist, optician or medical practitioner   iSpyEyes hit back at the complaint, arguing that coloured contact lenses could be sold across the UK and EU without the supervision of an eyecare practitioner They supplied legal advice that the products were not covered by the Opticians Act 1989 because they were not designed to correct, remedy or relieve a sight defect Meanwhile, Marnie’s response via her solicitors pointed out the FAQ section on the website, which said ‘you should visit your optician for a lens fitting prior to purchase as all our lenses are one size’, adding she wasn’t encouraging unsafe buying   Promoting: The former Geordie Shore star, 27, has regularly promoted the cosmetic lenses for iSpyEyes, which are ‘zero-powered’ and ‘non-corrective, especially during HalloweenHowever, the Advertising Standards Authority argued that fans and consumes would assume zero-powered contact lenses could be legally sold by the advertiser in the UK  They also added that there were no safety concerns associated with buying the product directly from the retailer While the ASA also pointed out that the Eyecare Trust charity has advised people that fitting lenses, extended wear and poor hygiene habits could all lead to eye infections or even a loss of vision  With the NHS even encouraging people not to ‘wear any contact lenses, including novelty lenses, that haven’t been properly fitted to your eyes’    ‘Unsafe’: Marnie will regularly share selfies with different coloured eyes, adding the name of her coloured contact lenses and the companyThe General Optical Council (GOC) was also contacted, which said that the sales were illegal if they were not sold by or under the supervision of registered specialists   The ASA said: ‘We had not seen any evidence that the lenses were being sold by, or under the personal supervision of, a registered optometrist, registered dispensing optician or registered medical practitioner ‘It was therefore illegal for them to be sold from the website iSpyEyes.com to consumers in the UK Complaint: However, the Advertising Standards Authority (ASA) have now upheld a complaint that the lenses can only be sold under an optometrist, optician or medical practitioner ‘We told iSpyEyes and Marnie Simpson not to encourage an unsafe practice or to imply that they could legally sell zero-powered contact lenses in the UK ‘Meanwhile, Marnie’s spokesperson said: ‘Marnie takes the concerns raised seriously and will address the ASA’s ruling in the proper way ‘Marnie is currently expecting her first child with boyfriend Casey Johnson and last week they discovered they are having a baby boy during a raucous gender reveal party Personal life: Marnie is currently expecting her first child with boyfriend Casey Johnson and last week they discovered they are having a baby boy during a raucous gender reveal party

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