Secret Tricks Advertisers Use That You Don’t Know


– [Host] Advertising in many
different forms has been around since ancient
times, but in June of 1836, a newspaper in France called La Presse included a paid advertisement in its pages for the first time. By doing so, they were
able to lower the price of the newspaper, extend
their readership further, increase their profits,
and it created a formula that advertisers would try
to replicate for years after. As more products flooded the market and still continue to do so this day, advertisers have had to
think way outside the box in order to sell their product, and have found unexpected and
secretive ways of doing so. Let’s find out as we look
at the top 10 secrets advertisers do not want you to know. – Amazing! – [Host] Number 10,
dropping the dollar sign. When looking at the price
of a product you wanna buy, do you ever think about the presence or absence of a dollar sign? Advertisers certainly
hope you’re realizing it on a subconscious level, because according to a Cornell University
study, removing a dollar sign can actually make it easier for a consumer to buy something at a higher price. The study showed that when
removing the dollar sign or currency symbol in
front of a menu item, a restaurant was far more
likely to sell that item. Similarly, advertisers
will manipulate the price of the product to make it seem cheaper. While you may not wanna
buy something for $5, the same product sold at 4.99
somehow seems more appealing. Through simple gestures
like taking a penny off of a product or dropping a dollar sign, advertisers have made much more profit than they would have otherwise gained. Number nine, trustworthy faces. Do you ever wonder why certain
people are in commercials and others are not? Well, it’s certainly
not left up to chance, since advertisers use
a complicated algorithm to determine how trustworthy a face looks. It’s believed that our first impressions concerning a person’s
trustworthiness happens between 10 and 33
milliseconds of seeing a face. A study from NYU shows
that when people are considering trustworthiness,
the most important facial aspects they
subconsciously consider are proportions, higher
cheekbones, eyebrows, and a genuine smile that
uses all the facial muscles. Combine these facial cues
with a celebrity to endorse it and a product will fly off the shelves. Number eight, misleading commercials. While it may not be
considered bold-faced lying, a lot of advertisements contain
very misleading visuals. The largest example of this
comes from car commercials. You know, the beautiful, sleek cars that are driving across a desert or down a street at a high speed, and the cars just look
so unbelievably good. But you shouldn’t believe it, since the car you’re
looking at is most likely created by a computer. That’s right, most car
commercials digitally add in their cars later, while
they film commercials with bare bone vehicles that are easy to digitally replace later. It allows the advertisers
to make the car look its absolute best with no
bugs splattered on the window or dirty spots on the car. This method also allows
advertisers to create an entire ad campaign before
the car is technically even ready to sell. This type of manipulation can stretch into nearly every inch of a commercial, even to that shot of a beautiful butterfly on a flower in the detergent commercial. They must have been so lucky
to get that shot, right? Wrong, the poor butterfly
was placed in the fridge to calm him down so he
could slowly wake up while they filmed him. Number seven, anchoring an item. Besides dropping a penny off of a product, there are many other ways advertisers manipulate the price of a product. One method involves anchoring a product to a higher price, just so they
further mark it down later. While you may be looking
to spend $40 on a shirt, you notice the shirt next
to it is normally $100, but has been marked down to 50. Suddenly, you’re blinded by
the amazing deal you’re getting and end up spending an extra $10, just like the advertisers wanted. Another way prices are manipulated is by adding a higher-priced
item that is not a good deal in order to make another item
seem like an amazing deal. This is often used in electronics when there are two products close in price with similar features. Consumers may not be sure
which product to buy, so the advertiser adds an inferior product at a higher price, which makes the first two products sell more. Number six, social proof. Many of our life experiences are filtered through the reactions
of the people around us. This often extends to the products we own and the products that
others around us own. Psychologists and marketing agencies refer to this aspect of humans as social proof. In the simplest way, it
is used in the slogans, like nine out of 10 people
like our sandwich better, and four out of five dentists approve. We’re being told that many
others like these products or services, do we want to
be the one that does not? As advertising has evolved,
so have the methods with which social proof is used. Thanks to social media platforms
like Facebook and Twitter, many brands use influencers
to push their products via social media. Advertisers want you to
think, if that reality start that you follow uses a special detox tea, maybe I should as well. Believe it or not, this
method works so well that many people now make a living just by constantly growing
their amount of followers and consistently posting
paid advertisements to their millions of followers. Number five, limited
edition and collectors. The majority of products
don’t need to worry about supply and demand,
since most products are produced at such high
levels that companies just wanna sell as much as possible. However, the concept of a
limited production of an item is sometimes a trick advertisers use to make a consumer want
the item even more. When consumers hear that a
product is a collector’s item or a limited edition, the subtext that advertisers want you
to have in your brain is that this item will
increase in price later. It plays on the notion
that with less supply, demand will increase, therefore
the price will increase when people wanna buy it
later, but they can’t. The actuality of this
occurring is so rare, but like playing the lottery, many people are drawn
to it without realizing. On a smaller scale, many
websites use this method by showing a number of how many are left of a product at a specific price. And can you believe it? Most of the time they’re
are only one or two left. And then there’s a timer counting down to when this price will expire, and a popup lets you
know that there are three other people looking at this exact deal. And before you know it,
you succumb to the pressure and you buy it. Airplane tickets, hotel
rooms, and vacation packages are just some of the many items sold in this high pressure and
limited amount advertising style. Number four, nostalgia and smells. When it comes to advertisers,
some tricks are just slight manipulations,
but the way they feed on our nostalgia is almost
psychological warfare. Advertisers look to take every aspect of the shopping experience to
encourage you to spend more. When strolling through the mall, the music you hear is often a
song from a few decades ago, or highlighting a holiday,
such as Christmas. While this may seem like nice ambience, it’s designed to evoke your
memories and nostalgia, which is linked to actually spending more. Nostalgia brings on a
sense of interconnectedness among people as their brain is tied to happy memories in the past. This often makes us value our connections to others more and devalues our connection to something less meaningful, like money. Our brains want us to
take care of the people in our life, and since you’re in the mall, that usually means buying
gifts for loved ones. In addition, our sense
of smell is often tied to happy memories in the past, which is something advertisers look to take advantage of as well. When you look at the layout
of a mall or supermarket, there are flower kiosks, perfume counters, or bakeries that are
placed close to the door, so that way consumers can get a whiff and are involuntarily
put in a better mood, and they are more likely to spend. Some stores have gone so far
as to pump artificial scents in the air, with startlingly
positive results. Number three, manipulation of terms. Sometimes in order to sell a product advertisers need to fudge
the facts about that product, or at least present them in a smart way. Advertisers have to focus
on the design of a package and its ability to lead your eyes away from the revealing information that they don’t want you to see. A prime example is Pringles. Everybody knows them, and their marketing and packaging is very
consistent and memorable due to their potato chips
not being served in a bag. However, if you can get past the fun logo and bright colors, you would you see that Pringles are
actually only 42% potato. Also, when you look at
packaging for single slices of cheese, you’re often
distracted by the benefits, such as high calcium
content written in a fashion to disguise the fact
that what you’re eating is actually a cheese product,
not technically cheese, as it’s less than 51% real cheese. Products like these often
have their terms manipulated and placed far away from a brand’s logo, or what they want you
to think the product is. Look for the tiny writing
tucked away in a corner to see what you’re really eating. Number two, sell twice as much. Even after advertisers have done their job of getting you to buy their product, they are not done with you yet. Now they want you to buy even more of it. So how do they do it? Advertisers use cues in their commercials to constantly trick you into
using even more of a product. Gum commercials show a person
taking two pieces of gum instead of one, and often
show a person offering gum to someone else as a
meaning social interaction, therefore influencing you to consume and share more than you would otherwise. Another example, laundry
detergents have started selling concentrated
versions of their products, and put very subtle markers on the cap to show you that you
don’t need to use as much as you normally would. However, commercials tend to show a happy, smiling person dumping tons of detergent into the washer without measuring it, which leads many people to
do exactly the same thing. Even shampoo bottles would recommend you use their product twice
to get the best result. But as most people know,
that’s not necessary. Advertisers will also
work to create a legend around their products that
can help increase sales, even if it is not true. However, if it is true,
that’s even better. Case in point, the
craze of dropping Mentos in Diet Coke that became
an absolute legend online. Millions of people heard this legend and had to see if it was
true, thus spending millions of dollars on unneeded soda and candy. Number one, food photos. Commercials for food
products and restaurants dominate most TV commercial
breaks and print advertising. The food always looks
so amazingly delicious that you can feel your mouth watering. Too bad food commercials are the ways that advertisers trick us the most. With the conditions of
shooting a commercial, it’s often impossible to
make food look as it should, so tricks have been used for years to make a product look better. You know those delicious
pancakes with maple syrup thickly coating it as it’s poured? Well, the reason it coats so well is because it is motor oil. And that beautiful coat of pancakes? Well, that is possible
when you put a layer of varnish on the pancakes
so they don’t absorb what is being poured on them. What about ice cream? Try scoops of mashed potatoes instead. What about a nicely-grilled piece of meat? Those amazing char marks
are actually shoe polish. Ever wonder what makes
fruit and vegetables shine so gorgeously? Unfortunately, it is spray deodorant. And what about a nice bowl of cereal? Surely there’s nothing strange about that. Wrong, photographers
usually squeeze a load of PVA glue into a bowl and
use that instead of milk. It stops the cereal from
sinking and allows it to look nicely perched
on top of the fake milk. So, that delicious cereal artwork is not as milky as you thought. There’s literally not
a single image of food in a commercial that you should believe. However, it doesn’t stop
our mouths from salivating when we something that looks delicious. This old trick is something advertisers will continue to use for years to come. Are there any ways
advertisers have duped you that didn’t make the list? Are there any products
that you’re sworn off now that you know how they tricked you? Let me know in the comments
section down below. See you next time. (bright music)

100 thoughts on “Secret Tricks Advertisers Use That You Don’t Know

  1. Yes, because a bowl of mushy, ugly cardboard, or a melted puddle or soggy pancakes are going to sell products. They don't do it to trick us, they do it to tempt our brain, we buy because it looks good and if it looks good it'll probably taste good (and more than likely does).

    None of this is new or shocking, it's more duh than interesting.

  2. The penny drop is such a scam, £4.99 or £5.00, to me, it still costs £5.00… Limited editions and collections are some type of bullshit to get the saps to buy the stuff.
    Cheese slices are SHITE!

  3. you are so right. Beautiful people make other people want what you are selling. But when I see the sick looking models, I make sure to never buy what they are trying to sell.

  4. What, a car company doesn't even use a real car in it's ad.
    The drones are really going to take over.

  5. 1.) Please stop showing that "Youngest Mothers" video. It was just HORRIBLE! Seriously.
    2.) In fairness, a lot of the "food lies" aren't bad. For example, since they're selling the cereal and not the "milk," it's not deception to use glue, as much as it's for photography.
    3.) Stop showing that "Youngest Mothers" video. When all of those cases were the result of rape (even if only by the definitions of a civilized country that believes that children can't consent to sex, not a truly shit-hole nation that thinks that girls should be forced into marriage before they've even had their first period), it's not a video that ANYONE should support.

  6. American cheese is actually A bunch of leftover yellow cheese with other dairy products it’s actually 86% real cheese and I should know cause I work at a cheese “factory” and I make American cheese

  7. Deceptive toothpaste. You only need a pea-sized dose. However, the commercials for toothpaste always show a line of toothpaste slathered all down the toothbrush bristles. Sometimes they double-up the line of toothpaste down-and-back on the bristles. Now you're using up the tube of toothpaste 16 times faster than before!

  8. The food stuff was made illegal in the 90s. Now a product advertised must be made of only the items you would get in reality. They do hire artists to make it the prettiest possible.

  9. They should also say that all people don't smile like when people work they just have normal faces and also buildings aren't that clean also the teeth aren't that clean. Just like the commercials that say this is with real people, not fake actors well actually they are fake cause like that one when they were doing an interview in the middle of the highway like that's not possible so that's one reason.

  10. From what I've heard, burgers in commercials that are eaten by someone have pins and stuff in the not eaten part to keep that looking pristine while the person eats the regular part.

  11. In the gaming industry, pretty much EVERYTHING is sold using the "limited time/collectors edition" strategy. It's quite disgusting.

  12. FUCK those brutal advertizers,all their slongans,footages,video’s and ‘dropped’prices are based on LIE facts just to trick & trigger our minds.
    What’s really makes me pissed off is that fact that they alway’s use a THIN WHITE savaged woman in their ads , again to make you want their products.
    If you will put a thick fat black woman in your add, nobody will buy your product,because nobody cares about these peoples,well .

    Unless as a food store will claim prices being dropped down so much that even frofit people can buy their food,by showing black people as frofit people,to convince everyone about the ‘dropped’ prices, i know this because i saw this.
    It’s all about the fucking money, that’s what they care about,not you.😡😡😡😡

  13. How about nostalgia? Pepsi going back to their logo of the 1980s. I will begrudgingly admit it worked on me. Yes I am making this comment while I am watching the video. But Nostalgia is a very strong thing. That's much the reason why I bought some of the vintage toys I grew up with and so did many others trying to recapture or remember our youth.

  14. Wash, rinse, repeat was the biggest way to fool us into using double the amount of shampoo also it never tells you when to stop.

  15. Something that I noticed on a packet of food was that it said 2 for something like £2.34 I cant remember, guess what, the packet of food cost something like £1.19.

  16. Symmetrical faces are preferred. That is a big reason women wear makeup and matching earrings. It gives the illusion of symmetry. Just one trick advisers and women use to fool you into liking something.

  17. I saw a house making app that had 3 stars and 6 ratings and it said: buy the best and most rated house making app now! While the one next to it had 9,000 ratings and 5 stars. Wow.

  18. Good thing most of the music they play in stores (especially around the holidays) trigger memories I wish to forget

  19. True story. One day, I received a very important and urgent notice via letter, through the mail. I had won a brand new 2005 Cherokee Jeep . When I went to pick up my "New Jeep" what happened was that it was only a "Chance to win" a new Cherokee Jeep not that I had actually won it. That made me feel like a beggar. This happened in in EP Fitness, a gym based off El Paso, TX. After that, the sales man told me "don't worry, I got a surprise for you! See, what happens is that a very good customer had paid in full a whole year subscription to our gym, but he has moved out of town. And because he left, we need someone to take advantage of what he had paid but will not be using" He said. "This is what we are going to do," he said, "You will only have to pay us $300.00 dollars right now and then you won't have to pay the rest of the year because it has already been paid." I felt trapped emotionally because I didn't want to let go of the opportunity of a free year of gym, plus I felt bad that the man was going to loose all that money and made me feel guilty. We started filling up the subscription (and I really didn't want it) but kept on going. But lucky me, I had forgotten my wallet at home and didn't know my debit card's information so we didn't finish the application. I was told they would call me the next day for my card information, which they did. They did call, but since I didn't feel the pressure anymore I was able stay off the hook and canceled everything. I wonder what was the underlining psychology in all of this situation. Have a good day everybody.

  20. The excessive use of stock video douchebags is making me want to unsub. Does that make me an ass or does anyone else feel the same?

  21. When a new movie is released you'll hear on the news that it made x amount of millions of dollars over its first weekend. This number is wildly inflated to get you to believe that it is more successful thus giving you the impression that you have to see it straight away. Naturally they fudge the numbers.

  22. When you see food 'steaming' in an ad it's not the food. It's a soaked tampon fresh out the microwave hidden behind the plate.

  23. GREAT stuff guys. Make MORE "..Don't want you to know" videos. Keep shining a light on the darkness to wake people up. Bravo!

  24. Im unsubscribing because I dont like your thumb nails. Especially the one with the kid with the deformed face. Ive watched it yet its in my feed everyday. Sick of seeing it now. Good bye.

  25. Born in French, I don't yet know what trustworthy means. If someone doesn't have a trustworthy face, does it mean the face of the person doesn't seem like you can trust what he/she says?

  26. The online thing where “there are only a few left at this amazing price” deal is hilarious. I learned awhile back if you close out of one of those deals and come back later, most times there are DTILL only a few left at that amazing price! Also, sometimes if ii’s a discounted special and you click off they will discount even more or offer it free with shipping even though there were “only 3 left for this amazing deal” and 6 more people are looking at it right now! LOL

  27. Hello Be Amazed! Great job with your content. I'd love to help with your voice over work!
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  28. When I teach about advertising each year in psychology, we always talk a lot about number two on this list. They do the same thing with toothpaste commercials. You only need a pea sized bead of toothpaste, but commercials show them using a big long glob of it. They’re hoping that you will use more, and then need to buy it more often.

  29. Another one is putting the more expensive products on eye sight height in stores so you see those first. Cheaper ones are usually lowest. Never realized that until I worked in retail myself.

  30. Using shampoo twice isn't necessarily wrong. I have long very thick hair and I usually need to use it twice. Especially if it's been a couple of days since I last washed it.

  31. You forgot about how they like to use a really bright white background to sell things or make you feel happy about buying something and you said and dark background so they want you to feel down

  32. Before, advertisers cloud be good or bad, but nowdays, all of them are just some b****s because of all of the tricks they use.

  33. Strangely, most Americans consider a British accent to be more authoritative and/or trustworthy than others. Go figure.

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