The Foundation of a Successful Online Business | Folge 26 Facebook-Marketing leicht gemacht


Hallo, ihr Lieben und herzlich willkommen zu Facebook-Marketing leicht gemacht. Heute eine kleine Premiere, denn ich werde gleich die Sprache wechseln und ein Interview auf Englisch machen. Es ist mein erster englischer Podcast und ich freue mich sehr, gleich meinen Coach Sigrun begrüßen zu dürfen. Sigrun ist mein Coach und Sigrun hat mich dahin gebracht, wo ich heute bin. Ich erzähle mal ganz kurz aus ihrer Geschichte, weil es total spannend ist. Sie ist aus Island und das hat mich sowieso gleich angezogen am Anfang, und ist derzeit in der Schweiz, lebt in der Schweiz, ich fahre auch ziemlich oft hin. Ich hab das Gefühl, ich war noch nie so oft in der Schweiz und ich freu mich sehr, dass sie mich unterstützt. Ich bin in ihrem Mastermind-Programm und ich möchte gerne heute mit ihr darüber sprechen, wie man ein erfolgreiches Business aufbaut. Wir nennen heute die Podcastfolge
Foundation of a Successful Online Business and Sigrun I’m so happy
you’re here I’m really excited to talk about your seven stages that you you
have developed and that we are working with in inside of some are inside of
your big group program thank you so much for being here today. Thank you for
having me Katrin is a true pleasure yes very exciting and we were thinking about
talking about your seven stages because it is very yes it’s a very good
structure to follow if you are just starting out or even if you’ve already
been in business a bit longer but just to get an idea of what to do next right
so you have kind of a checklist you’re doing this and where did you find this
information did it just come to you I mean you are in business for about three
years now and you’re a very great online business
coach but how did you develop these seven stages well yeah it did not come
to me right from the start I started to work with clients
in 2014 and and I was trying like everybody else when we go into online
business I wanted to have an online course and I launched my first online
course that was actually successful because I did it the way I will tell you
afterwards how to do it but the second one my that I thought it would be my
signature course and one person pot and luckily I was working with the business
coach for six weeks and see helped me kind of like okay let’s just twist this
around let’s let’s talk to the people who have been a part of your launch are
on your list I had 1500 people on my list before I even talked to a business
coach your email story my email list and too many people including myself jumped
too far ahead we are cracked trying to just put a product out there or online
core program or even a group program or a mastermind group and we haven’t even
done the research we haven’t even checked if people wanted
what we are offering we haven’t even tested it with one
person before we want to sell it 200 and this kind of you know something started
to brew in my head through my own experience
so after this would we look at now yes probably unsuccessful launch when you
only sell one spot in your online program but what actually happened is
that I spoke to 90 people in 3 weeks and I sold coaching for $27,000 Wow and that
was my first launch so my first launch was a multiple fire
you launch but people didn’t want the program that I was trying to sell me
they wanted something else and they told me because I finally asked them what
they want it so the in this first year of business 2014 I I had this experience
and I didn’t tell many people about it I was a little bit embarrassed you know
I’m business cards my Lodge no one person
fights of course but I was very happy of course that I made all these money and
everybody wanted to work with me just with something else not what I was
offering them and then I continued to work with client 2015 2016 and in 2017
early on I realized I wanted to put together a program based on all my
knowledge I had been doing weekly weaponers for a very long time I’ve done
over 100 webinars and through my membership program I realized that
people needed a step-by-step structure it is you know Weber is a great it’s a
great way to sit down for an hour and learn something new but you don’t have
you often cannot connect the dots between different webinars and there’s
no path and there’s no work shirt there’s no homework it’s just like
there’s a one of our and you walk away and I felt I had been creating all this
content but still sometimes people will come to me and say I’m a bit lost or
there’s so much content that I don’t know what to do and I realized on one
hand people are consuming too much content and they’re not taking action
and on the other hand there’s there’s not such a good system and understanding
what to do yes there’s this lis checklists of all you need a freebie you
need a landing page and all these things but it’s not how do I build a business
and at the same time I got increasingly frustrated to see all these people jump
from having no clients to trying to launch an online course and I was trying
to explain to them that they were doing the mistake that I did in 2014 and I
said I have done it I don’t want you to do it but that was not helpful enough
they need it I needed to show them some framework some structure I mean I was
like how can I instead of just saying excuse me
stead of just telling someone you’re doing it wrong you gotta provide them
with an answer like a solution you have to show them there is another way so it
came to me more and like I have to explain this I have to explain this and
now I have now I’m creating Samba and I was creating the first module for Samba
and I sat down and I said how to explain to these new people that was joined this
12-month program how to explain to them the way to go and then it was there a PI
remit the the seven stages came to me out of you could say there’s partly
frustration how to explain how to not to do it and just my own experience and
working with clients it came all together so I don’t know if anyone is
thinking of creating a framework I think that’s often how it happens it does not
come to you on day one where you think about oh I need a framework it comes to
you through lots of iterations in your head but one day it’s there and I
created the seven stages actually I called them the Samba stages because it
was the first module and I released the first module to the people who had
signed up for my inaugural class so to speak these were the people who were
going to test and create the programme with me and they knew that they paid
less they paid half price and I released the first module and everything went
crazy in the group in the Facebook group they were like where have you been
hiding this why haven’t you told me this before
and it was almost like they were criticizing me for withholding them
information I just created listen they said but I needed this two years ago
I’ve been wasting my time and having whoa so first my first idea my first
idea was just to have this as the module in in Samba I was not planning to talk
about this outside the program but the reaction or the participants I was like
okay I cannot withhold this information I have to tell everyone about it even if
they don’t buy my programs it doesn’t matter everybody needs to know about the
seven stages because it seems to be a very good explanation
of the path you take to build a successful on my business it doesn’t
seem to be it is for sure I think and that’s the thing it’s not just based on
your experience it’s based on your clients experience as well because
you’ve been following a lot of clients for a long time to see what they did to
make them successful right so you’ve created this with all your knowledge and
if I look at the stages now this is the way I went without knowing the stages so
yeah and it’s that’s the thing I think the seven stages help you because I I
went those ways but it took me years to get there right so I think just knowing
what to do next really helps to shorten the period to actually become successful
it does and even if I kind of went skip the stage I always go back and
ultimately you’ve gone through all the stages before you come to stage six or
seven we’re gonna add at our seventh stage let’s go there perfect so let’s
start at the bottom if we look at stage zero because you’re not starting with
stage zero what does that mean like when when you’re starting out yeah I decided
to call the first stage zero because it means zero revenue you can’t forget that
this stays zero so people went when people tell me I wanna stay zero I’m
like okay so you’re not earning money yet but it could be that you have a
website it could be that you have you know are working with potential clients
like there may be for free but this stage is actually important when I look
back actually probably end of 2013 I did my first tests I I would reach out to
fellow entrepreneurs that I knew were also building their online business and
I would ask him to test with me your best year yet it was an idea of
mine how to teach business planning to entrepreneurs
and late and a year later this was a program I did a lot of testing in the
beginning that I didn’t immediately launch as programs but it all came back
to me it’s so interesting that nothing that you do even if you feel it kind of
might you feel might you might be wasting your time but you are not this
research stage or this testing stage where you’re not only money yet it will
come back to you later on as a benefit and everything I did in my first month
has come back as a product in some shape or form so don’t minimize the importance
of this step what you can do to fast-track it is as soon as soon as you
have an idea for a product or for a you know as soon as you have a business idea
test it find three clients that are willing to test this with you and since
we’re in state zero they’re probably not paying you and that’s fine you just need
their commitment and do it fast don’t make it into a 12-week program or six
months or 12 months because you are you are reiterating if you’ve heard about
the method scrum it’s very popular in programming they instead of writing down
the requirements of a new program and then you know everybody agrees to the
requirements and it takes three months to write what the program should look
like and then you’re programming for nine months and then after twelve months
the person that’s supposed to use the program says no that’s not what I want
it so that’s exactly why a programmers now you scrum where they kind of decide
a few things program it four weeks later there’s actually something working and
the person using the program can say oh yes I like this let’s move on or change
this in that smaller steps and smaller solutions and you find find a way
together with the client even if it’s for free or maybe a small fee maybe you
know it doesn’t have to be for free completely no you can’t charge a little
bit especially as soon as you have a little bit of a brand awareness if
you’ve been doing business maybe for a while you’ve built a recognition even if
it’s just through free content don’t be afraid to charge a little bit to get a
bigger commitment from your test clients and if but if you’re totally unknown you
know I did a lot of free coaching training in the beginning and I don’t
regret any of it I think it was important but the key is to get fast
feedback yes and testimonials as well from your clients I guess yeah the
feedback and testimonials is for you to understand do you like doing this
because you know it’s not the clients getting success is it actually what you
thought it would be like do you like doing it do you want to do it again do
you want to be known for this you want to do it for a whole year or what what
is they you know really results from this so yeah so state zero is for fast
feedback I stayed in there for a while I think another way to get faster through
state zero is to be a part of the program whether it’s someone or a
mastermind or whoever you surround yourself with the danger of doing this
alone is that you question yourself you doubt yourself and even if you get great
feedback from your test clients you will kind of wonder hmm not really sure let
me test it again instead if you are surrounded by like-minded people inside
a program or a mastermind group they will they will see the truth and they
will encourage you to continue and eventually start to charge you know
properly for what you are offering but state zero is is important stage I just
want to encourage people to reiterate fast so they really get a fast answer so
that they know that when they go to state zero this is actually what they
want to do in their business great I really like that and then the next step
would be if we want to go on to stage one the stage one is one-on-one clients
so working closer and getting paid for it
so what what could be part of that stage because it’s as you are saying it’s very
important to get a lot of feedback before creating first online course so
where would the online course be in which stage do you see that one
happening the world the online course doesn’t come until it states three and
that’s actually a smaller online course and stage 4 is your signature on a
course so before you go there I want you to work on a1 and we are of course here
talking about service based businesses not necessarily product based businesses
we’re talking about coaching consulting training it can also be even if you are
doing something that is on a lot bigger scale
you still need to test with individual clients even if you’re doing you know
projects or selling big programs you have to test so yeah so stage one is
it’s basically taking what you learn from state zero and implementing it on a
level where people are paying you and they’re not paying you know they’re not
paying half price they’re painful price and they’re you could stay there for a
while some people want to go very fast through the stage and I say well minimum
three to five paying clients before you even consider going to the next stage so
let’s say you’re one of those who says I just don’t like working one-on-one with
people I really want to move fast the reason I went into online business is
the own like horses and I said okay still three to five clients paying
client because I don’t want you to make any mistakes
and and it’s a big difference between doing something for free and asking
people to pay money for it and your true answer to whether people want your
program or not is when people pay a full price because oh and they don’t pay
anything well we all want to participate in all kinds of challenges and programs
for free but as soon as somebody asks us to pay
we’re like hmm I could do something else with that money so your true answer
whether their business idea and the program is is on the right track
as when these 100 clients pay you and you take them through your process so if
you have something in mind which you might have take them through that
process one on one could be six weeks eight weeks 12 weeks whatever it takes
but I do recommend if you want to be a coach if you want to be a good coach
this is a stage where you stay in for a little while I know amy porterfield also
recommends the same 12 to 18 months is the time you need to really learn the
tricks of the trade or whatever you want to call it like to be a good coach
I interviewed Chris Tucker not so a long time ago on my podcast and he told me
when he started to really coach people he first built a business like the
virtual assistant business that he has in the Philippines where he helped you
find a virtual assistant but then people asked him for coaching and he said I was
a crappy coach he said that honestly on the podcast and I realized yeah that’s
true when you start to work as a coach consultant trainer and let’s say you
just haven’t done that in your previous job and even if you’ve done it in your
previous job you haven’t done it in this way before
right you’re probably not the best when you start and that’s okay I hope you’re
not charging too high prices at the beginning for that and still your
clients can be happy but you realize two years later hmm
Debra thinks you could have done better you could have coached better you could
have you know and we are human you know we make mistakes and I think it’s not
just about the coaching you know what I did the same thing so for about two
years I was only consulting more or less on Facebook and not I had no courses
whatsoever but in that time period I was working on my community so I was
building up my community because it’s much easier to get a one-on-one client
then to sell an online course where you kind of need bigger number
right to actually get the kind of money you would get one-on-one so that’s also
big part of it you know staying a bit longer in that in that period I would
say and then building up a community getting your expert status out there and
really talking about people start talking about you and then it’s much
easier to sell an online course to more than one person that’s exactly right
yeah basically it’s much easier to build a business in terms of revenue with
one-on-one clients then with online courses because the online course will
never have the price tag of what you can charge one on one and you would have to
sell a lot of those to make similar amount o working one-on-one for 12 to 18
months it doesn’t mean that you are not earning good money you can easily have a
six-figure business one on one you just need to learn to kind of price right and
the length of your program and also tech Tate the the price of the program in the
beginning I do recommend doing it six weeks so these were my first one on
clients I had been offering one-off one-hour sessions that’s not very
sustainable and I would say if you do that do that only for a short while just
kind of testings out but as soon as you have people working with you another
longer and you know move fast to a six-week package that’s where I think
you should start and I charged $1,500 for my first six week package and now I
charge the thousand dollar an hour so you see there’s a difference there and
as soon as I was fully booked with six week clients I realized I had to move to
a longer program so I just started to say twelve weeks for three thousand I
didn’t even think of you know you know having a different price when I was
fully booked with that I started to raise my prices so it’s important to be
fully booked before you consider raising your prices yes I know some might be
very eager to earn money and thinking about all how can I earn more money and
one way to earn more money richer prices yes
but your clients need to value you at that level so I would be careful going
in to raise the prices before you are fully booked and fully booked for for
coaching means could mean 10 clients because I realized when I had about 13
clients and you know I was giving them attention over email and and you know
possibly you have them also maybe on Facebook’s I send you a message or
something and suddenly you realize 13 clients is a lot if you’re talking to
them I was talking to people every week for an hour
then it would possibly email me that on top and then I do my weekly webinars and
then I do social media content marketing all those stuff to kind of build the
community as you said so that in the future you can launch an online course
and so for me it was ten clients that that was then when I was fully booked
great and then to scale your your stage after that would be stage two so so what
are you doing in that stage just to scale up a little bit
in stage two is a group program and you can be thinking of launching that as a
course later but I I recommend it to a group program first so I had this idea
of course launch with passion I wanted to teach people how to launch I had been
launching I’ve been helping my clients launching and it doesn’t matter if it’s
a book or a website 101 group coaching or online course there are certain
things you can do when you’re launching and you tweak them a little bit for the
different products so I thought about launch with passion as a course for
those who are launching for the first time or they’ve had an unsuccessful
launch just like myself in my first year of business and you’re going into your
second launch and you’re getting stressed because you haven’t actually
had a successful launch before so my idea was to run this as a group program
and then create the course right and I asked my community then
don’t make that mistake don’t launch something on they let you have asked
first so you I had a free Facebook group admin
running for a year or more I asked them in the group I asked how many people
were launching in the next three to six months so I got a bit of idea how many
might be interested I asked them if they would like to a program like that I
asked them for the name you know all these wonderful ideas that you could
also use as a seeding so you’re preparing for a launch but you’re also
checking that there’s actual interest so when I launched the program actually I
was kind of travelling in Iceland on a summer holiday when I got the idea for
the program I wrote the sales pitch on one evening I said okay kids go to bed
and I told my husband I’ve got to do this now I had this idea and I have a
wonderful assistant so basically I sent her my copy in the evening and the next
day the sales place was ready and then I basically went into my group and told
him about it and I had some fast action you know these large strategies fast
action bonus for those who were quick but I did know webinar nothing and it
was sold out within a few days oh that’s a community there was no content in
there though it’s like how did your group program look like you had no
content you were just talking to them kind of in webinars and giving them what
I wanted at that time well I decided because I was thinking of doing an
online course which I never did by the way I was I I started to prepare content
that I sent them once a week so you can deliver this in a webinar and I actually
suggest you do I one thing that I if I look back now it was taking me a lot of
time just to create those slides and recorded separately I I wish I would
have just delivered that over a webinar to them it would have been much more
effective and this is what a Jeff Walker in his product launch formula book
recommends as well he calls the seed launching this method
when you basically you know you you check if people are interested in a
program you create it just with the people
whether it’s four six or eight the group of people and it’s like a group program
so the content should ideally be delivered over short webinars where the
people are live with you and can give you immediately feedback can you ask
your questions right away so yeah I did it a little bit the other way around but
I would do it differently if I did it again same here with ya I always learn
you know we make mistakes and but we want everyone listening watching not to
make these mistakes yes yeah so seed launching is you don’t prepare any
content upfront of course you know what you’re teaching but and you have the
framework in mind so week 1 week 2 you know what topics you want to cover you
actually I would probably prepare some slides beforehand but I would just
deliver it like a short webinar not more than 30 minutes people cannot consume so
much and then the rest of the time the audience this group of hopefully six
people is just asking your questions and getting you know and you’re getting
feedback on your content you see their pain points right I think that’s the
most important you get feedback and and you know what what they’re working on I
really like that concept and that’s how I launched my first course as well of
course I did that mistake and prepared all the videos up front about 50 of them
so that wasn’t very effective it wasn’t very it was very
time-consuming let’s say like yeah that’s especially because my facebook
topic changes so quickly and then that was a big mistake so I would always do
webinars now for a course like that and I really like that concept so just
moving into the online business world because I know it’s it there’s so much
about it we’ve just gone to stage two and I mean you are already mentioning
that stage 3 would be the first small online course and there’s more stages to
it and we are gonna have a webinar about this in January so whoever is interested
in all the stages and once more about all of them so for example
maybe adding mastermind groups or retreats to their online business and
there’s a lot more to it and there’s a book you know you have quite a few great
ideas on how to get into the six-figure and even much higher online business
six-figure meaning at least a hundred thousand for everybody who doesn’t know
and I know this this is really great for the foundation for us and and what I
really like everybody to know you are starting a webinar series just after
Christmas maybe you want to tell people about that a little bit more yeah so we
talked about one of the key things you need in online business it’s a freebie
yes and one of the most popular freebies or free offerings I have put out there
it’s my twelfth s webinars I came up with this two years ago so this is the
third time I run it people love it because it’s a little bit over the
downtime of Christmas so the English meaning or the American meaning twelve
twelve days of Christmas is actually 25th of December to January fifth so
once a day you get access to one of my best webinars of the year so in the
previous years I’ve you know my assistant or my team has gone through my
webinars we’ve seen which ones are most popular and we pull the back normally
they are only available when you watch life or replay for 24 hours and then it
takes them away and they’re only accessible to people who are in my
summer program as a library as a resource and now I take these best ones
out and make them available each one for 24 hours so you need to be on your toes
make sure you are that you’re ready to watch those that you want to watch but
each one you can watch for 24 hours and I will be even before recording some
brand new ones like Facebook Ads because as you said Facebook change is so fast
my webinar on facebook ads was done in January
I said to my Samba people my community I’m gonna record a new ones they are
already very excited I couldn’t record it very shortly for them and then in 12
states with webinars you will have access to that as well so it’s on
launching master mining sales funnels Facebook Ads messenger BOTS it’s a lot
of the topics that I am using in my launching and what I’m known for
you know mastermind groups is pretty much what I’m known for also some buys a
mastermind like program because we have mostly mastermind calls and sales
funnels a very popular topic we are gonna do a lot of automated sales
funnels in 2018 but we have great examples already this year and yeah so
it’s all these different topics in online business that we’re going to
cover in 12 days Weber’s perfect I really I really like it and I know that
the content is amazing so for everybody who signs up for free they get a lot of
value so if you are new in the business and online world or if you are even very
advanced already there’s certainly topics in there that are gonna help you
because you have 12 webinars that have just very great content so we are gonna
have a special link for it if you go to Katrin he’ll calm slash 12 days you are
get gonna get right to the sign-up of this webinars and just you know I’m very
excited to hear about your feedback because I know synchronous content is
amazing and if you want to know more about the seven stages sign in to our
webinar we’re going to link it in the description as well and it’s gonna be in
January and I’m very excited about that too synchronous if they have much fun to
talk English once in a while this is a new thing and I would love to know from
the community everybody listening to this if you are willing to do this a bit
more often so if you are happy that I interview some others maybe experts from
the United States about for example Facebook Ads
you know Americans are a little bit further
with with technology and Facebook and everything else around online marketing
and just please let me know let me know in the comments because I would love to
see if this is something that could work or rather you want to have something in
German or not Seagram I thank you so much for this content I think it was
very valuable I know you know how to create a successful online business and
it’s so great that you are sharing this with my community thank you for having
me it was a true pleasure thank you so much and I would say you can find all
the show notes you’re gonna find all the information that we were talking about
in more detail and in text on my website look into the show notes and then see
you next week bye bye

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