Top 10 Burger King Fails They Are Still Embarrassed About


With 65 years of business experience in the
field of widespread expansion and mass-stuffing incredibly tasty food between bread, Burger
King, the only royal chain of fast food restaurants (Yes, we’re narrowing our eyes at you, Dairy
Queen) has quite a few successes – and failures – up its sleeve. But this time we’re only
going to discuss the failures, because they’re, well, more interesting than the successes.
So put on that crown and let’s unwrap the top 10 Burger King fails. Burger King’s Satisfries Differentiation in the market is key when
a number of brands, both local and international, are constantly competing on the same level
as you. But for Burger King, the need to differentiate is at an entirely new level altogether, with
cutthroat competition from more popular brands like McDonald’s (and occasionally Wendy’s),
and healthier options such as Panera Bread and Chipotle. Always attempting to stand out
with its ad campaigns aimed at millennials (claiming to understand the ‘pulse’ of
the new generation), either by a lack of self-awareness or just the desire to lure in gullible customers,
Burger King also attempted to go the healthy route: which always seems like a great irony
with fast food chains. Satisfries was a dud right from its name to its profitability.
A medium-sized serving of Satisfries consisted of 20% fewer calories than Burger King’s
original fries, which, to begin with, are usually dwarfed in taste and crispiness by
their McDonald’s counterparts. Satisfries was no exception. The ‘special’ batter
used to make the Satisfries was touted to be less absorbent of oil, but it eventually
failed to draw in enough customers and was discontinued in 75% of branches across the
states. A major reason for its failure was because a majority of Burger King’s customers
simply do not buy fries from a health-conscious standpoint. As noble an attempt as it was,
it failed to satisfry its target market. It would be most regal and noble if you joined
our notification squad. Just hit that subscribe button and ring that bell if you’re new
to our channel. The BK Halloween Whopper Being second fiddle to a company that goes
by the name “Mickey D’s” takes a toll on you, and if you saw the faces of the scientists
at BK labs working overtime to concoct delicious green-poop inducing meals for your pleasure,
you would agree as well. But the genius in the lab coat that designed The Halloween Whopper
in 2016 was more than just overworked, if y’know what I mean. The Halloween Whopper
is an epithet so apt that the burger appearing in your nightmares tonight won’t even have
to announce itself: you’ll already know what it’s called. In 2018, for the newer
Nightmare King, Burger King even released a facetious 2-minute advertisement with patients
being tested, electrical brain activity and all, for nightmares after consuming a Nightmare
King. The ad garnered a lukewarm response and even the burger itself was shrugged off.
But the 2016 Halloween Whopper received a widespread dose of infamy, not as a result
of the burger’s taste or appearance (A whopper dipped in A-1 Steak sauce in sesame-seed buns
that look like coal), but because it made poop turn green. The strange variation of
colors notwithstanding, tabloids hastened to condemn the product because it was too
concentrated with dye, and the product eventually fizzled out without a bang. While the treat
itself was rather tame, the trick was definitely off-the-charts for most unsuspecting consumers
the next morning. Google Home PR Disaster for Burger King Burger King has always tried to stay status
quo. This is usually a burden for a company that’s 65 years old with a formulaic business
model, but its attempts to remain hip with the youth requires tremendous upkeep, which
Burger King usually can’t quite live up to.
This is what happened when Burger King tried to advertise its food with Google Home, where
a chirpy employee ends the ad by saying “Okay Google, what is a Whopper Burger?” As you’d
expect, pranksters and Meme magnates were unrelenting. Since Google outsources most
of its basic questions to Wikipedia, the answers that Google brought up were ridiculous and
at the same time, hilarious. A few classic edits of the Wikipedia entry said that the
Whopper contained cyanide, was “100% medium-sized child”, or the milder “the worst hamburger
product” ever. The event was a debacle not only because of hyper 4channer intervention
but Wikipedia requested the fast food giant to issue an apology because it’s against
Wikipedia policy to promote material or advertise. A definition that was earlier the tame and
not-exactly-mouth-watering “The Whopper is the signature hamburger sold by the international
fast-food restaurant chain Burger King and its Australian franchise Hungry Jack’s”
was altered days prior to the ad’s airing to sound sumptuous in a very typical, tantalizing-fast-food
way: “The Whopper is a burger, consisting of a flame-grilled patty made with 100% beef
with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, pickles,
ketchup, and mayonnaise, served on a sesame-seed bun.” Caught red-handed and pranked by internet
beasts. 0 for 2 Burger King, 0 for 2. Burger King Gets Hacked! There was a time, long, long ago, when the
internet was called ‘ARPANET’, Satisfries was a typo, and the Whopper was more popular
than the Big Mac (as always, still debatable). Burger King misses those times. In 2013, Burger
King’s official Twitter was hacked by the – let’s just call him what he really is
– the hamburglar. That’s right, not only is Burger King’s Twitter password apparently
hackable, but the hacker went on for a good hour having their own raunchy pomp. The hacker
changed the account’s name to McDonald’s and broadcasted that Burger King was officially
purchased by McDonald’s. For the next sixty minutes, a series of sexually-tinged innuendos
followed, including pictures that disgraced Burger King’s employees and said they ‘sniff
percocets’ in bathrooms. This brash and unrelenting barrage was halted only an hour
later when Twitter officially suspended the account. However, for the brief period that
their reign lasted, the hacker left behind a number of gems sure to enter the Twitter
Hall of Fame: Burger King’s bio: “Just got sold to McDonald’s because the whopper
flopped=[ FREEDOM IS FAILURE.” A memorable tweet: “If I catch you at a Wendys, we’re
fightin!” Burger King Dinner Baskets We all like breaking barriers. To mold new
identities, to break free of an image we’ve carried around with us for years is a liberating
experience. But if your entire brand value is based on fast food, and you deliberately
introduce a much slower version of service… not so much. In an attempt to compete with
diners and restaurants with slower service (again, why?), Burger King introduced a concept
called ‘Dinner Baskets’ back in 1993. Complete with upbeat advertisements (and cheerful
90s rap music), slogans like “Your Way, Right Away”, BK Dinner Baskets attempted
to attract diners that prefer table service, between the hours of 4 and 8 PM, where free
popcorn was offered to customers while waiting, and ‘waiters’ returned with the eponymous
baskets: shrimp, steak, whopper, and chicken sandwiches were accompanied with baked potatoes
or fries. While the falsely exciting campaign painted the idea as a revelation, most customers
disagreed, and the entire concept was shortly scrapped. Although the idea was not necessarily
bad, to begin with, it was awkward and unnecessary in a business that was renown for its fast
service and meals best served with popcorn-less beginnings. Sexism at Burger King You had one job, PR guy. One simple job. Entice
the audience with our choicest of foods, draw the crowds in because our food is excellent,
remind everyone that BK is masterful with its food. But what did you do? You went for
the oldest lure in the book. You used a woman in a provocative posture to convey the message.
Not just any woman, a picture of an unsuspecting woman photoshopped next to a very long sandwich,
and captioned it with, ‘It’ll blow your mind away.’ Yup. You’re fired, PR guy.
In the late 2000s, Burger King came up with the ingenious idea of advertising its BK Super
Seven Incher by marketing it with phallic symbolism in Singapore. The ad instantly sparked
outrage in the country, and it was later removed because Burger King had realized its mistake,
but the damage had been done on a global level. In smaller typography under the boisterous
picture were the words: “Fill your desire for something long, juicy and flame-grilled
with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing
burger”, and so on. My advice to all those enticed: Don’t be fooled, kids. It’s just
a burger. Enormous BK Omelette Sandwich In the case of all fast food chains competing
to top each other, advertising is of biblical significance. When the stakes are high with
a new product, Burger King usually takes the high road: it gives it straight to you, no
gimmicks. Dinner Baskets, the Halloween Whopper, Satisfries: Burger King’s nomenclature is
straightforward and immediately mouth-watering (well, maybe barring Satisfries.) So with
Enormous Omelet Sandwich, Burger King’s loyal patrons knew exactly what to expect,
but little did they know the delicious-sounding dish was loaded with more cholesterol than
the daily recommended intake. As a breakfast sandwich made of sesame-seed rolls loaded
with bacon, cheese, sausage, and an eponymous omelet, the enormous omelet sandwich cashed
in big until BK customers decided that they didn’t want to attempt to clog their arteries
too early in the morning. Burger King Sexism… Again (This Time in
Russia) From Singapore to Russia, Burger King already
has two continents down with its sexism. In the more recent 2018, Burger King in Russia
(which is relatively new, having opened its first branch only in the year 2010) posted
a very, very strange post on its VK Page (Russia’s version of Facebook): It claimed that women
made pregnant by World Cup Soccer players would receive ‘free Whoppers’ because
they would be ‘ensuring the success of the Russian football team for generations to come’
as then their children would get ‘the best football genes’. Not only was the post explicit,
ridiculous, and conjoining very different things to draw in gullible males (sex, sports,
and food), it also propagates an overtly sexist culture that is prevalent throughout the world.
The post was accompanied by an image of a pregnant woman and was taken down shortly
after the immediate backlash. A spokesperson for BK in the USA said, “We are sorry about
the clearly offensive promotion that the team in Russia launched online. The offer
does not represent the company’s values. We are taking steps to ensure this type of
activity does not happen again.” Bad Behavior BK It is only far-too-common that underpaid,
rebellious teenagers on shoestring budgets and regular bets with their friends cross
the line when boredly stuffing buns with patties on the daily. But it isn’t the run-of-the-mill
teenager working for the burger behemoth that made it to this list. No, it’s actually
the angry, overworked, and disagreeable middle-aged man that went far enough to deserve an honorary
mention. When a customer returned his cold onion rings in 2013, a BK employee instead
offered to taser him and held up a friendly switchblade for hand-to-blade combat. The
man and several BK franchisee owners were sued in court for negligent hiring and assault.
A few other classic newspaper-snippets-on-a-comic’s-wall stories include a man who discovered a used
condom in his whopper (and of course, sued), a video of a BK employee clad in large trekking
shoes standing in two lettuce-filled trays (fired, and also made into a 2-minute long
meme on YouTube), and not to forget, Burger King’s egregious ad campaign that egged
its customers to ‘eat like a snake’, where a scarily loyal BK patron slithers on the
ground to wholly swallow a stolen burger. But the bad behavior isn’t limited to merely
its employees. Burger King franchises are notorious for refusing to pay employees overtime,
and in 2007, the chain was forced to put labels warning customers of the high trans-fat content
in its food or stop using trans-fat altogether. You already know which route good ol’ BK
went. The Mascot Burger King Burger King has always needed a face. It searched
lands high and dry, low and wet, it snuck between mountains and grasslands and concrete
jungles for the one. And when it finally found its beloved mascot… it was this guy. A for
effort, Burger King, but if we wanted a creepy plastic man with an extra-creepy smile, we’d
go to McDonald’s. With his frozen smile, dead eyes, and Burger King crown, the burger
king of Burger King is lesser a king of fast food than he is of nightmares. The Burger
King was initially introduced as harmless leprechaun sitting on a burger but later changed
to the magical and marvelous Burger King in 1976. The chain itself brands the current
icon as a creepy iteration of the burger king, but BK’s self-awareness does little to hamper
the chill that crawls down our spine when we witness it jutting out of windows and brick
walls in less-than-entertaining BK ads. Much like its big brother, Burger King is overwrought
with effortless controversy because of its global reach and 65-year legacy. But again,
just like the Golden Arches, the home of the whopper tugs at our heartstrings because its
high trans-fat and unhealthy cholesterol levels pale in comparison to the draw of dill pickles
drenched in A-1 Steak sauce and grotesque coal-like seasonal buns. We’ll have it the
Burger King way. Stay on the fast food train and click on another
one of our other great videos. And find out how to become an official BabbleTopper by
clicking on the join link in the description below.

100 thoughts on “Top 10 Burger King Fails They Are Still Embarrassed About

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  2. Wikipedia Thinks that Burger King is horrible I think that that’s their choosing I as a matter of fact love fast food and Burger King and my brothers worked at fast food all their life just now they’re starting to work towards getting a real job

  3. The part about bk being hacked to say people snort percs in the bathroom… Isn't entirely a lie… Though I doubt it happens everywhere, when I worked at BK in the 90s a lot of people were on drugs… Their favorite being pain pills…

  4. That's funny, the commercial cut off your built-in commercial. Hey there's an idea the greasy advertisers haven't tried yet, commercials with commercials in them.. o_O (Smack!) I'd eat a burger on a green bun, long as it didn't have sesame seeds on it. I don't mind if I shit green, but I wanna be able to shit. Nobody wants krinkle-cut fries from a fast food joint. They want fast-food fries. Cholesterol for breakfast, sounds breakfasty to me. Bacon, ham, sausage, eggs… all breakfast food. Go to Waffle House or Ihop and I bet you get the same amount of cholesterol in an omlette there, plus a fuck ton of carbs and sugar from the pancakes, so what the fuck? It's all breakfast, coffee, sugar, eggs, bacon, sausage, grits, biscuits, ham, waffles, steak, pancakes, honey, maple syrup, and sometimes whiskey… O_o Anyone paying attention? BK still beats McDeath, though.

  5. One of the biggest failures was the downsizing of the Whopper. Back in the 90's the Whopper was a humongous sandwich.

  6. In the 70s and early 80s in my area, BK used locally sourced 100% real beef. How do I know this? My mother worked for the butcher. As recently as 2017, ABC News did a story about the "pink slime" or beef trimmings that ended up in BK's beef and was of unknown origins and thereby making their meat NOT 100% beef. Google this!

  7. Your literally hating on burger king for no reason dude this is dumb as fuck everyone loves dirty jokes and all the other shit they did was either cool or only a little bit shitty

  8. the robot voice is made to sound like a poor reader. you should use a smart one, the robots that do the voices are flexible.

  9. I don't know much about business, but I do know a lot from a consumer's standpoint. Burger King had salads that were top sellers, the BLT, Greek, and Caesar. One day, Burger King decided to drop those salads in favour of a cheaply made garden salad with lettuce, half tomato wedges, and carrots. You could get chicken with your salad. Of course head office took a lot of heat from customers and eventually the BLT and Caesar salads were brought back. I guess it would've been too much trouble for them to bring back the Greek salad, since the franchisee group that managed the Burger King stores were cutting corners.

  10. 🤣🤣🤣I ate the Halloween Whopper and I swear when I went to the restroom I thought I was dying I thought some organ had failed in my body it was only after talking to my sister I figured out it was the food🤣🤣🤣

  11. What Happened to;Two all Beef patties special sauce lettuce cheese pickles on a sesame seed bun ?that was the commercial way back when.

  12. Why is it shameful to be "second fiddle" (a claim I personally disagree with) to a restaurant chain called 'Mickey D's?' If the restaurant chain was named 'worst food you can buy', then I can see the embarrassment, but what's shameful about Mickey D's? As a person of Irish descent, I find your condescension offensive, BabbleTop

  13. Seriously, who goes to any fast food restaurant for healthy eating. I hope it clogs my arteries and drives up my cholesterol.

  14. Satisfries? More like saddest-fries….

    11:32
    Manager: "you need a hairnet Tyler"
    Steven: "you need to get some hair john"

    😁😂🤣😭🖕🖕

  15. Never bought those Halloween burgers, interesting idea, but I've always had this crazy mental illness for not wanting to eating foods that look rotten, but I get it.

  16. When they changed their fries the first time like in the late 90's early 2000's they tasted awesome. However, they taste like shit now.

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