Do you find yourself wondering which phrases
you should use in your email subject lines to increase open and engagement rates? From our research, we found that phrases like
PDF, Newsletter, and Ebook appeared in email subject lines that scored best in terms of
open and click-to-open rates. On the other side of the spectrum were words
like free, quick, and sale. One reason for this may be that people are
becoming immune to marketing communication that tricks them into taking quick action
– like buying products before they run out of stock. If you want more tips and insights like this,
check out our brand new Email Marketing Benchmarks report.